The power on marketing on kids!!!!!

Let me preface, I've always loved marketing and psychology. I actually spent 2 years on a science project about human behavior and Marketing (got to the Intel International Science Fair with the project... at least something to show for my lack of a life in high school). Professionally I've done a lot of marketing and so I'm always striving to learn and understand it better.

Okay as I've said we don't watch TV! So when we went to pick out the twins birthday cake on Tuesday I let the kids look at the book with us. Callum who is still learning how to say ball SHOCKED me! Every page we turned he exclaimed the name of the character: "Hello Kitty", "Dora the Explorer" (yes all 3 words clearly), "Cars", "Princesses", "Sponge Bob Square Pants", etc. etc.

What the heck? How does he even know Dora? I think we have a tent with her on it but he has NEVER seen that show. So either Chris is sneaking major TV behind my back or honestly that marketing is really good b/c he is picking this stuff up from existing in society and letting it permeate through his observations. I need to learn their secrets if that is the case. We would be selling a million homes if I could figure that out.

Oh and yes I'm super super super excited about Callum's great speech strides!!!! He is doing so great :)