The company is going in a new direction so this is the last "family themed" ad that I will design for the HB as far as I can foresee. It just seems like people in our town don't read the Real Estate section of the newspaper to make it worth while (we are the last of the major companies in town to still run ads in the paper). This is a sad milestone for me, I've loved designing these ads b/c it is my family :( We started using our kids for the ads when I first starting in marketing for HB. Everyone wanted a family feel to the advertising but we didn't want to pay money for models so my brother-in-law thought it would be cool to use us. At first it was awkward and I never liked having me in the ads but I did love seeing Chris, Harmon, and later the twins. Oh well, at least the kids won't have to worry about being so recognizable now on the street.
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